kate spade picks a face.

since its inception in 1993, the company has never featured a celebrity in advertisements. well, until now.

that’s bryce dallas howard, of the village, lady in the water, and most recently, twilight: eclipse. but she’s probably more well-known as the daughter of actor/director ron howard. the company she kept while growing up explains her fascination with the brand at such a young age:

“The Kate Spade offer came up and I kind of lost my mind. There’s something about that brand that, from a young age, I really, really, really connected with. It was always the thing I wanted for Christmas…since I was 15 or 16,” said Howard. “It represents a lifestyle that I always really loved.…It’s my first experience [in an ad campaign]. But I wouldn’t have been good otherwise.…It just would have been obvious if I weren’t into the brand.”

(via wwd)

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