talbots’ spring ’11 campaign, featuring julianne moore

she. is. stunning.

contrary to popular belief, talbots actually makes some really nice things. in fact, i think their clothes are cuter than most of the stuff in ann taylor or loft…it’s just that no one really goes inside to see for themselves. hopefully, this will change that. i can’t think of anyone better who represents the elegance and ageless beauty that julianne moore embodies.

heck, i want to look like her. and shes older than my MOM.

The ads, shot in a greenhouse by Mert Alas and Marcus Piggott, reflect Moore’s relationship to the 60-year-old brand: “We have this lush, traditional setting, and Julianne is in the middle of it. She’s strong, confident, and very modern. And it’s very ethereal and sensual.” Moore’s classic but playful style, Smaldone says, is also a great fit for what he calls Talbots’ “tradition transformed” platform. “We want to hold on to the classic pieces, but make them relevant to a woman today,” he says. “We’re not trendy, but our clothes are current and modern.”

“tradition transformed.” i love it.

and the ads are so…editorial. they really look like gucci or something.

(via huffpo and the cut)

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