sofia vergara is now designing clothes for kmart.

well, okay.

of course, the clothes look great on the modern family bombshell. but let’s be real. how many average american women (who, by the way, is now a size 14 and 34c) have her body shape? my guess would be not too many.

from wwd:

It’s a daring move for the mass merchant to cater to the younger contemporary crowd with Vergara but, in an interview, she said the collection doesn’t cross the line. “You have to realize that it’s me wearing it. You’ve just seen it on me,” and she’s not your everyday Kmart customer. “All the pieces are very wearable. And we have them in all sizes.”

But she acknowledges the line represents Kmart stepping out. “We’re trying to fill a hole in the store. They wanted to appeal to a younger woman with something a little spicy. The times are changing,” she said.

much of the collection is in the $30 range, with jackets priced up to $59.99

see for yourself:

(via instyle)

 

seriously, club monaco?!??!

just STOP IT.

the spring lookbook‘s makin me crazy.

boxing kitten s/s ’11: I WANT IT ALL.

ya know…like this song:

by the way, are they ever bringing that show back because it was the best thing ever.

anyway, the new lookbook for boxing kitten came out earlier this week, and it is also the best thing ever.

check out the full collection here.

rollin with more pre-fall…

proenza schouler:

balenciaga (i would really love to own this caramel/black striped clutch):

matthew williamson (wonderful beyond words):

louis:

the row:

valentino:

derek lam:

givenchy:

 

 

 

madewell spring ’11 lookbook

can’t wait til i have the funds to snatch up some of these looks.

(via fashionologie)

anthropologie’s spring ’11 shoe line

these are to die for.

marble-carved peep-toes. love that espadrille-y detail

braided basket pumps

crowd favorite slingbacks

swooping asymmetry wedges

check out all the new arrivals here.

asos spring ’11. ay yi yi.

was blown away by topshop’s collection this morning. this one’s even better. check out all the looks at fashionologie.

a bit rachel antonoff, no?

topshop spring ’11. so right.

thanks to fashionologie for this lookbook for topshop’s spring ’11 collection.

jewelmint: the fashion industry’s new business model?

the latest issue of lucky features kate bosworth and the jewelry line she started with her stylist friend.

not surprisingly, the pieces are really cute and affordable.

what’s unique about jewelmint is its unique approach to customer relationship management. first of all, jewelmint is like a club. for $30 a month, you get to pick a new piece each month…with the ability to skip months whenever you want. (you’re also not charged until you make your first purchase. sound confusing? read more here.) they also try to determine your “style profile” so that they can recommend things you’ll like. for example, i just put these earrings in my shopping cart, or as they call it, my “showroom.”

then i was asked questions like this:

if you know me at all, you know i picked alexa and balmain.

if i wasn’t so broke, i’d seriously consider doing this. kate is known for having an understated yet sophisticated sense of style, and this line reflects that perfectly. check out the current designs here.

can’t get enough pre-fall.

erdem.

united bamboo. i love, love, love this.